Created at the Seattle agency where I worked at the time, this was the first HIV/AIDS awareness spot to appear in a Superbowl. (Seahawks fans are still questioning the refereeing that let the Steelers beat the Hawks 21 to 10.)

National Emmy Award winning campaign for best PSA, designed to generate awareness and political will to address the crisis. This campaign, alongside the efforts of One and other organizations resulted in the U.S. government committing $15 Billion to fight AIDs in the developing world.